Potencial Combustíveis

Fueling the future

With a network of 150 branded service stations and a presence in over 2,000 municipalities in the South and Southeast areas, Potencial is one of the leading fuel distributors in the country. Our structure includes 12 strategically located branches in the South, Southeast, and Midwest areas, ensuring agility and capillarity in serving independent gas stations, large consumers, and reseller partners.

We work with certified quality products and maintain our own monitored fleet, consisting of modern vehicles that ensure security and logistical efficiency. Our team is made up of experienced professionals in the fuel market, committed to providing serious, agile, and efficient service. Furthermore, we offer specialized support to retail stations, contributing to our clients’ sustainable growth and strengthening the entire distribution chain.

Locate our distribuition terminals here

Check out products

Gasoline PMAX

Developed with cutting-edge technology, PMAX Gasoline is efficient and guarantees engine protection, backed by rigorous quality and origin control. Fuel up with confidence and feel the difference in your daily drive.

PMAX Super Gasoline (Additive-Enhanced)

PMAX Super is the premium additive version of our gasoline. In addition to improving engine performance, it cleans and protects the combustion system, extending the lifespan of engine parts and reducing maintenance costs. It is the ideal choice for those who value both care and performance.

Ethanol Potencial

Potencial Ethanol is the smart choice for those seeking performance with lower environmental impact. Produced from renewable sources, Potencial Ethanol helps reduce greenhouse gas emissions. Safe, efficient, and certified, it guarantees optimal performance for your ethanol-powered vehicle.

Diesel S10 PMAX

With low sulfur content, Diesel S10 PMAX is ideal for the most modern vehicles equipped with SCR technology. It ensures better engine performance, reduces pollutant emissions, and is compatible with advanced emission control technologies. Perfect for those who value power with responsibility.

Diesel S500 PMAX

Recommended for engines manufactured up to 2011, Diesel S500 PMAX is ideal for cargo vehicles, agricultural machinery, watercraft, and generators. It delivers strength, durability, and performance, with the quality seal that only Potencial offers.

Potencial Arla (Arla 32)

Manufactured by Potencial, ARLA 32 is an essential agent for the correct operation of SCR systems in diesel vehicles. With certified quality, it ensures the effective reduction of nitrogen oxides (NOx) and contributes to the environmental compliance of your fleet.

Maximum Quality

YOUR FUEL BRAND

Maximum Quality Program

Quality is a paramount factor for us. For this reason, we closely monitor all products and services offered throughout our network of gas stations. The Maximum Quality Program, for example, was developed to prove the quality of our fuels. Since 2005, Potencial Gas Stations have periodically received technical visits from a mobile laboratory. The vehicle is custom-equipped to perform on-site fuel analysis. The program’s primary objective is to train our entire station team and certify them, ensuring our customers’ trust every time they fuel up.

Safety Data Sheeets

At Potencial Combustíveis, safety comes first. Our products—including gasoline, ethanol, diesel, biodiesel, CNG, and the PMAX product line—are accompanied by Safety Data Sheets (SDS), providing essential guidance on hazards, proper handling, storage, and transportation.

These documents help prevent accidents, protect human health, minimize environmental impacts, and promote the responsible use of the energy that keeps Brazil moving.

Access the complete Safety Data Sheets

Quality Policy

To deliver products and services with quality and excellence, ensuring customer satisfaction through a strong commitment to the continuous improvement of our Management System, while respecting the environment and society, and ensuring the health and safety of everyone involved in the sectors in which we operate.

Where We Operate

Potencial features strategically located terminals

Potencial Combustíveis has expanded to serve new markets with the same quality that has always defined its service in Southern Brazil. To better serve our customers, we operate distribution terminals strategically located in Paraná, Santa Catarina, Rio Grande do Sul, São Paulo, Minas Gerais, and Mato Grosso.

In addition to our strategically positioned terminals, we provide our customers with a private fleet of modern tank trucks. These vehicles are ready to serve our retailers with the agility the market demands, resulting in enhanced security and a product guarantee from origin to the final destination.

 

Locate our distribuition terminals here

It’s not cashback. It’s an immediate discount!

With the Potpay app, you enjoy instant discounts and exclusive perks directly at the register.

No need to wait for credits, accumulated points, or cashback.

Simply download the app, present it to the gas station attendant, and secure your savings instantly!

Simple, quick, and advantageous—just as it should be.

Download

Step by step

How does it work?

  1. Download the Potpay app on your phone (Android or iPhone);
  2. At the station, let the attendant know you’ll be using Potpay;
  3. Generate a token in the app and apply your discount at the time of refueling;
  4. Locate the nearest gas stations via the app and check available promotions in real-time.

How to download the app?

  1. Go to your phone’s app store and search for Potpay;
  2. On the home screen, click “Sign In” or “Create Account”;
  3. Then, click “Register” and follow the steps below.

How to sign up?

  1. Create a username;
  2. Enter your email;
  3. Choose a password for the app;
  4. Tick the box “I have read and agree to the Terms of Use and Privacy Policy”;
  5. Click “Create Account.”

Registration complete, discount guaranteed!

No red tape, no lines, and with the same trusted security of Potencial Combustíveis.

Benefícios deste Serviço

Discounts

Convenience

Scurity

Advantages

App Advantages

By completing your full registration, you are guaranteed a discount on the spot. It’s that simple: no red tape, no lines, and with the trusted security of Potencial Combustíveis. Potencial Gas Stations: your pit stop to keep going!

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