Sponsorships that inspire great achievements

The Potencial Group values what moves Brazil: the passion for football and the transformative power of sports. That is why we are proud to support major national and international competitions. We were present at the Brazilian National Team matches during the 2022 and 2026 FIFA World Cup Qualifiers, reinforcing our commitment to the most beloved sport in the country.

We also marked our presence as sponsors of the 2019 National Futsal League, one of the most prestigious competitions in the Americas and globally recognized for its high technical level. The league brings together teams from six Brazilian states: Minas Gerais, Pará, Paraná, Rio Grande do Sul, Santa Catarina, and São Paulo.

In motorsport competitions, we sponsor Stock Car at key events, such as the traditional Corrida do Milhão (Million Race). Additionally, we are sponsors of the Curitiba-born driver Zezinho Muggiati, who year after year carves a path of evolution in the automotive category.

Another front of operation for the Potencial Group is the cultural sector. We are present at major events such as Risorama, an initiative that is part of the Curitiba Theater Festival, the largest theatrical celebration in the country. Gastronomix, in turn, is a gastronomic and cultural fair that counts on our support in a celebration of art and culture in its most varied forms.